Tianshi Today

The Instigation of Li Jinyuan Charity Foundation under the China Charity Federation in Beijing

The Li Jinyuan Charity Foundation, which was officially instigated under The China Charity Federation (CCF) in a signing ceremony at Beijing’s Great Hall of The People on 12th December 2007, is a special fund of 30 million Yuan contributed personally by the Chairman of Tiens Group, Mr Li Jinyuan. Concurrently, he was accorded with the title of Honorary Vice President of CCF. The event was proudly witnessed by over 100 people, including The Vice Chairman of Chinese People’s Political Consultative Conference (CPPCC) cum Honorary President of CCF, comrade Shi Jianxiu, former Vice President of All-China Federation of Industry & Commerce, comrade Xie Boyang, the management of CCF, representatives of aid recipients and socialites.

The signing ceremony kicked off with a speech from Tiens Group Chairman Mr Li Jinyuan. He gave an elaborate introduction about Tiens Group and the donation drive. He pointed out that Tiens Group has been exercising corporate social responsibility based on the principle of giving back to the society without any reservation, since its inception 12 years ago. As of to-date, the accumulated charity and public welfare contributions by Tiens have reached 1.3 billion Yuan and this has become the corporate idea and culture of the group. Tiens Group hopes that the setting up of this special fund will spur more people to participate in charity and keep the social caring momentum going throughout the society.

The 30-million Yuan contributed by Tiens Group for Li Jinyuan Charity Foundation set up under CCF will be used mainly to support and assist people in the impoverished area to improve their production and living conditions, health standard as well as quality and capability in order for them to alleviate poverty, prosper and sustain development; to help the needy to improve education conditions and increase education level; to help the disabled improve recovery, education, employment, cultural living, welfare, community service, deformity prevention and various other conditions. Then, the Vice Chairman of CPPCC cum Honorary President of CCF comrade Shi Jianxiu awarded the certificate of CCF Honorary Vice Chairman to Mr Li Jinyuan. The president of CCF Mr Fan Baojun also presented a commemorative plate and certificate to Mr Li Jinyuan on behalf of CCF in recognition of his significant contributions in charity activities.

Right after the signing ceremony, Chairman Li Jinyuan attended interviews by reporters from various renowned local and foreign publications. His patriotic response won a big round of applause from the reporters.

On December 12th, 2007, Mr Li Jinyuan, CEO & President of Tiens Group, accompanying by Vice President & General Manager of Global IT Center Mr Yan Yupeng, had a formal meeting with COO of Microsoft Mr Kevin Turner in the headquarter of Microsoft’s Greater China Region in Beijing.  Mr Turner is responsible for the strategic and operational leadership of Microsoft’s worldwide sales, marketing and services organization. Along with Bill Gates, Steve Ballmer and five other senior executives, Mr Turner serves on the Senior Leadership Team that sets the overall strategy and direction for Microsoft.

Mr Eugenio Beaufrand, Microsoft Vice President and COO of Greater China Region, Mr Arics Poon, General Manager of Microsoft Enterprise & Partner Group in Greater China Region, and the other two executives of Greater China Region also attended the meeting.

Tiens Group and Microsoft have entered a full scale strategic cooperation since 2006.The projects based on two companies’ cooperation include Global implementation of Dynamic ERP for our supply chain management systems, Global order entry and its process flow management system using Biztalk, MOSS & Exchange, Global Finance & Inventory Integrated Forms System based on MOSS and SQL Server, and Network efficiency solution using Win 2008 Terminal Server, etc.

Mr Li Jinyuan briefly introduced the 12-year development and global achievements of Tiens Group at the beginning of the meeting. As the vanguard of direct selling industry, Tiens Group has established branches in 110 countries, with its business covering over 190 countries and 12 million families worldwide as its stable consumption and operation group. Tiens Group has accumulated plenty experience in global operation as well as operation process after 12 years development. However, Tiens Group keeps innovating in direct selling industry, taking the lead in applying the new business modes like “joins (Direct Selling) in one country, benefiting globally”, “integrates stores within a network and a network within the stores”, and “New Exchange and 6 interactive Networks Theory” etc. Tiens Group has invested in IT heavily. Since 1997, Tiens has worked with many IT companies to implement its systems like ERP, CRM and E-commerce. Hundreds of millions of dollars has been invested in this area. However, up to now, no IT partners or companies can help Tiens solve its problems by supplying an integrated solution for Tiens branches in 110 countries. Microsoft Corporation is an innovative, fast-growing multinational company; Tiens Group is willing to share its industry experience and resources in over 190 countries with Microsoft, together building a standardized IT solution for the healthy development of direct selling industry and providing the customers with value-added services.

Through Mr Li Jinyuan’s explanations, Mr Turner has expressed great admiration at the rapid pace of Tiens global sales growth as well as its development strategy and innovative sales mode. Both parties hope that with the combination of Tiens global resources and Microsoft’s R&D experience as well as its leading position in software industry, the two companies would set up a standardized IT solution for direct selling industry with the mutual development.

Lastly, the high level meeting ended on a joyous note with Mr Li Jinyuan and Mr Turner exchanging mementos, in anticipation of a stable partnership ahead.