Tianshi Today

Hand in hand, each of TIENS citizens is an indispensable part of TIENS brand.Side by side, each of TIENS citizens accounts for the greatness of TIENS brand.
Mr.Li Jinyuan, President of Tiens Group

The tri-leaf pattern, like an unfolded world map, is a reflection of TIENS’ strategy of “internationalized” development. Therein, leaves represent the product image featuring “naturalness and health”; the yellow color of the design symbolizes “sunshine” and “wealth” and the green color gives off natural breath of “green earth”.

Three man-shaped patterns, interconnected with each other hand in hand, run across the leaf-shaped pattern in a natural, smooth and extending manner, displaying the concept that TIENS is human-oriented and global TIENS citizens are closely connected.

The whole pattern implies the growing trend of TIENS brand.

The new design is developed on the basis of original color and meanwhile inherits the core asset of TIENS brand, namely, “TIENS”. The whole symbol gives a full representation to the brand’s core — “One world•One family”, the core values characterized with “Extraordinary Innovation”, “Paramount Responsibility” and “Excellent Teamwork” as well as the long-term brand strategy with “Together We Share” as its slogan. With the new design as its new starting point, TIENS will embark on a new journey in building an international brand.

Li Jinyuan, a true enterpreneur who start from scratch and finally achieve Billions of wealth, always support and promote charity  without clamor and utilitarian.  According to his tought, people are concerned about China’s private enterprises and at the same time concerned more about the highest state of corporate culture.  He cited his actions based on the countless grass-roots firmly believe:  the disadvantaged must be no longer helpless.

He had repeatedly appeared in various wealth of the billboard charts forefront of charity. Business people see him as the fastest rising wealthy philanthropist who believes that his kindness has continued to increase. “Bull a few countries are not the way Tiens define globalization” is his famous quote.

He is planning to market more of its “forces” to speed the expansion of his thinking before it is too late. In his own words, his aim is to bring people to the healthy and good-hearted life in peace.

In the international annual meeting held in Thailand, Li Jinyuan’s Group representative donate US$80,000 of Tiens health care products and cash via Thai Royal Family Love Foundation. In Indonesia he has spontaneously contributed 100 Millions Rp to the orphanage children. In Russia he donated 100,000 US dollars of products for the women, children, the the disabled.

Contribution on Education

In 1996, just playing the lead Tiens realizing one of the Li Jinyuan great ambition: Establishment of a university as a return contribution to their motherland. Private colleges in China’s reform opening up the emergence of new things, the need for society to accept modernization.

According to professional settings and the number of students in school, the College is in line with the relative stability of the full-time and concurrently teaching force.  Full-time teachers constitute a old, young and take the appointment, mainly young teachers, the principal conditions for thinking good quality, and a strong sense of innovation, high academic credentials.

Concurrently contingent of teachers, teaching appointment of a high level of the main teaching of experienced professors, associate professors, the appointment of high academic standards of high technology or high professional titles.

Tiens goal: The wealth of the community

Perhaps the experience from poor to rich, from the rich to the poor with many twists and turns, naturally bring Li Jinyuan to see the nature of wealth. In the eyes of Li Jinyuan, wealth is the community itself. As he operates in the global enterprise, wealth is the international community.  “I just wanted to develope stems from social contribute to society, and this is a social entreprise with responsibility.”

It was based on such responsibility, the community is very generous philanthropy. In 1996, he donated 420,000 yuan to the Tianjin Charity Association and the Disability Foundation to support the city 200 SHC students enrolment at the same time to personal reputation contributions to the Tianjin Welfare Fund for 120,000 yuan in 1997, he invested 800 million to help Tibet, Xinjiang hope that the poverty-stricken areas to build primary and secondary schools in 1998, he donated money and materials for flood relief and 22 million yuan and 70 million yuan investment to set up non-profit, private colleges and universities - Tiens career Institute of Technology.

In 2003, he told the National SARS Prevention Work Leading Group Office of donated 3 million yuan in cash and 42 million yuan worth of health products…… January 1, 2005, the China Charity Federation Li Jinyuan through personal donations to the tsunami 8 10,000 yuan, Tiens Group has donated money and goods to the tsunami-affected areas, valued at 4 million yuan.

Similar contributions are many, the past few years, according to incomplete statistics, Li Jinyuan education to help the poor and charity donations nearly 400 million yuan.

Li Jinyuan has invested nearly 10 million yuan in Cangzhou home roads, drilling wells, building schools, but no matter who is home encounter difficulties, as long as he found, he will not hesitate to help. A year’s Mid-Autumn Festival, Li Jinyuan to staff welfare is a specialty of Cangzhou. He said, “we are all working for Tiens, I used the home to express my gratitude to souvenirs.” That was his heart of the simple farmers. Cangzhou in the home, it was felt that the best souvenirs are things at home, so things should use their best to express thanks Li Jinyuan never forgot his hometown.

Walking down the street to see some very hard life, he will take the initiative to pull out their money out, and sometimes get their own pocket money, will be accompanied by staff pocket money. Sometimes people called him for money.

Such generosity and frugality seemingly contradictory practices, Li Jinyuan explained that this was his personality and mentality of the decision. “I once saw those most in need, from the heart of the outbreak can not help but help him to the idea.” This has solved the explanation why the money Li Jinyuan attitude often divergent reasons.

Such is his rate is personality, not camouflage, from itself, so natural.

Translated from http://business.sohu.com/20050630/n226146009.shtml

As China’s market economy continues to develop, the pressure of competition in the market is also growing, and how enterprises evade competition in the market, the price of a smaller gain greater development, it has increasingly become the survival and development of enterprises facing a very reality.

Under such circumstances, China’s enterprises to study and learn from the advanced experience of foreign countries, in close connection with the reality of our country through bold innovation, and strive to explore and create a replacement is different from other traditional “new replacement” paradigm.

This is the Tiens Group created a “new replacement” paradigm. Tiens Group “replacement” paradigm and the practice of the new replacement theory and the formation of a comprehensive explanation, provided an important basis for experience.

Replacement new theory is the core of “replacement.” Replacement of the new theory from the basic framework of “replacement” will lose its systemic, and thus could not produce encouraging enterprises to leapfrog development, the rapid expansion of business titles tremendous energy. Seen in this light, the new so-called replacement theory (New Swap and Alternative Theory), that is, “replacement” at the core, and “systematic replacement theory.”

If the replacement Tiens Group presented by the practice of Enlightenment, in conjunction with other enterprises to engage in useful exploration, new replacement theory can be summed up as follows: human resources development and utilization as the main basis.

Direct marketing network to the basic fulcrum, using brand effect of the implementation of inter-elements, cross-sectoral, cross-product, cross-regional, cross-border and cross-market replacement, and systemic “replacement” in the process of integration of their internal and external resources and advantages, raising the competitiveness of enterprises, expansion and development, and achieve the trans-regional enterprises, as well as cross-market cross-country and the large-scale business development by leaps and bounds.

First, human resources development and utilization of the basis of a new replacement

“Replacement” emphasis on the development of human resources as the main basis. Through human resources development and utilization, increase the competitiveness of enterprises, expansion and development of, “the new replacement” and “new replacement theory” is the first factor.

Tiens operation of the development of human resources experience as long as seven years, has been formed and the whole set of effective incentive mechanism, and make full use of human resources, Tiens Group is the important characteristics.

Second, direct sales network is a necessary condition for the new replacement

“The new replacement theory” is not a “universal” truth. New in the theory of replacement “replacement” is not in any environment can be arbitrary use of a universal means.

“The new replacement” as a systematic replacement, is a marketing network relies on the replacement, replacement network is the “new replacement” to the full and effective implementation of an important fulcrum.

Tiens direct sales network with the development of human resources and establishment of experienced construction, integration, enhancing, scientific, and so on the international stage theory, practice has now become the president Li Jinyuan “six interactive network” theory, and theory of the new replacement absolute vector.

Third, a new replacement brand is the key

Enterprise is whether the enterprise has a good brand is its ability to brand and the implementation of external processing capacity an important condition for replacement. Brand is the reputation of the enterprise window, the core competitiveness of enterprises is an important symbol of the enterprise durable long-term survival and development of the basic elements. In the modern market economy, an enterprise to survive, and development can not be separated from one day to brand maintenance and management. An enterprise is determined by brand reputation and affect the competitiveness of the enterprises and core competencies, and enterprises constitute a lasting long-term survival and development of the direct basis. The more developed market economy, the brand on the significance of the greater enterprise. Tiens brand consistently carried out the accumulation and operation that Tiens world-renowned brands.

Fourth, as the operation and management of the new replacement model

According to the traditional management theory, enterprises must be on financial, and material, production, supply, marketing, of the seven major carriers, and other elements of scientific management and strict management. It requires not only adequate human and financial resources and the need to effectively command entrepreneurs, and also needs all its active support and coordination.

According to the new replacement theory, enterprises can and should be not only to reduce corporate operating costs and avoid business risk point of view, part of the elements operating within replacement from the enterprise to enterprise, and through this exchange, mobilize more external forces added to the The overall operation of enterprises, in order to promote the enterprise achieve faster and greater development director. In the integration of enterprises, and education network, network professionals, on the basis of network marketing through international replacement, not only the majority of people, goods moved from the enterprise business, marketing is also flow from the whole enterprise moved to the enterprises.

Fifth, a new replacement and integration of enterprise resource elements

Integration with enterprise resources available elements, and enhance their core competitiveness and development of, not only to integrate the traditional people, resources and property elements, but also integration and related markets, geographical location, different systems, and other resources and elements. Traditional resources are often integrated approach to the traditional top three resources and the integration of elements.

In accordance with the replacement theory, market development and utilization of resources is not the focus of the market itself, but the market with the replacement of resources among interactive features. Tiens Group Marketing Network’s award-winning products were replaced by tourism companies in the tourism network team members practice, this is the replacement markets and resources of a functional interaction between the specific forms of implementation.

Sixth, the new replacement and trans-national business strategy

A company can go out of the country is the precondition for it have a certain strength and international competitiveness. The enterprise to cultivate economic strength and international competitiveness, the need for the accumulation of capital and technology.

According to the experience of Tiens Group, a business to succeed in achieving the “enterprise resource advantages with other countries and regional advantages resources replacement,” or at least requires two basic conditions, first, there must be a more famous “brand” Second is to have a “very strong” international marketing network. Only at the same time with these two conditions, together with their own efforts, so that enterprises can be under the new replacement theory, through the systematic replacement, the transnational business enterprises and leapfrog development.